High Trust Content Marketing for Nonprofit Organizations In this post: First, a story from a nonprofit leader regarding an exit interview with a staff member: Just did an exit interview that made me cry. For all the moments of feeling like I’m not being the leader I want to be,
You started a nonprofit organization – now how do you connect with your people? This year alone thousands of social changemakers in the United States have responded to the needs of people and the planet by setting up nonprofit organizations. Organizations providing health and human services in the U.S. alone
In confronting reality, empowered nonprofit leaders build trust This article is part of a series on trust-building for nonprofit organizations. I didn’t really want to write about confronting reality. In the past month, we’ve continued to experience multiple mass shootings and collective pain related to the losses of the
This article is part of a series on trust-building for small nonprofits. I invite you to access the series on my blog. Who are you solving problems for? What problem are you solving? Over what period of time? If your organization is operating under a strategic plan that clearly answers
This is #5 in a series on trust-building in content marketing. The series is also being published on LinkedIn. I hope you will follow me/ message me there! I’ve been developing 13 behaviors of leaders that build trust (see here) into a set of “trust tags” to be applied to
This is Part IV in a series on trust-building for nonprofit organizations. Last week I covered the first two of 13 behaviors of trusted leaders and how these elements of trust could be used as a framework for nonprofit organizations in developing content. When I began considering this week’s topic
In his article, How the Best Leaders Build Trust, Stephen M.R. Covey talks about how it is the job of a leader to go first, to extend trust first. He says the best leaders recognize that trust undergirds and affects the quality of every relationship, every communication, every work project,
This is the second post in a series on trust and nonprofits. I also post weekly on LinkedIn. I always find a lot to unpack from the Edelman Trust Barometer. The 2022 Edelman Trust Barometer shows a five-point drop in Americans’ trust in nonprofits between 2020 and 2021. Trust
Trust is a powerful currency for all organizations. Since 2001, the Edelman Trust Barometer (ETB) has conducted an annual global study of trust by sector. The 2022 ETB and other recent research contains important take-aways for the US nonprofit sector. Trust in the nonprofit sector (actually, all sectors) down in
It seems everyone is fond of saying it lately – “these are not ordinary times.” So, as I sit typing this — NOT in an office thanks to the Omicron variant — perhaps I am just nostalgic for the “before times” – even for the mundane distractions and annoyances that
Yesterday morning as I was writing a blog post I thought, “I should produce a glossary of content strategy terms that could help make sure my clients and I get on the same page as we explore working together.” No kidding, about three hours later I saw in my email
Ah, nonprofit leadership. It’s tough and you are to be commended for making it through the last 24 months. I feel your pain. Over the past 20 years, I worked as both a funder and as an executive director for a <$1million nonprofit. Am I wrong or are small
It really came down in August 2021 with 4.3 million Americans leaving their jobs voluntarily. The Great Resignation affected the nonprofit sector too. A quick online search reveals postings about waves of senior executives leaving their positions. I didn’t realize I would be part of this wave, but I was.